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Value & Commercial Model

A board-ready business case for enterprise buyers — built on real percentages from named, audited deployments. Net value, payback and NPV in your own numbers.

Business Case Statement
FY1 PATTERN
Annual P&L drivers
Revenue uplift
Conversion +20–25% GIB
Push CTR +41% IDBI
Engagement +30–35% GIB
Cost & risk ↓
Msg. fatigue −35% GIB
Time-to-mkt GIB
Net value · your numbers
Gross benefit$ your model
Less: Appice cost−$ your model
NET ANNUAL$ in calc
Payback
your months
3-yr NPV
your model
Calculate yours
% sourced to IDBI & GIB Illustrative shape
Appice Business Case

From cost-centre to revenue engine.

Three dimensions of value: revenue uplift from real-time engagement, cost reduction from AI-driven automation, and risk mitigation from compliance-first design.

Revenue Uplift

NBO conversion, churn prevention, ARPU growth.

Cost Reduction

Campaign ops automation, agent deflection, faster time-to-campaign.

Risk Mitigation

Compliance-first design reduces regulatory penalty exposure.

Range across deployments Ranges
+20–41%
CTR & conversion uplift
IDBI +41% CTR · GIB +20–25% conv.
30–35%
Digital engagement lift
GIB · vs batch campaigns
−35%
Lower message fatigue
GIB · consent-led
6–8 wks
First live decision
Liftoff · observed median

Source basis: IDBI Bank case study · GIB case study. Your outcomes depend on baseline and configuration — the workshop fits the model to your numbers.

Get a Custom Business Case →
Value Calculators

Model your own net-value case.

Enter your customer base and expected investment — surface gross benefit, net value and payback. Default scenario is Expected; use Conservative to stress-test.

Scenario

Churn Revenue Recovery

Annual revenue retained by reducing churn — net of expected Appice investment.

Your business
Your investment · enter to see net value
Assumptions
  • Churn-reduction assumption: Conservative 15% · Expected 30% · Aggressive 40%. Basis: [[CHURN_BASIS]] — median across regulated-banking deployments; supply audited basis before procurement.
  • Revenue retained = customers × churn rate × reduction × ARPU.
  • Net value = gross benefit − expected annual Appice cost.
  • Payback period = (Appice annual cost + implementation effort) ÷ (gross benefit / 12).

Next Best Offer Uplift

Additional annual revenue from real-time, AI-personalised offers — net of investment.

Your business
Your investment
Assumptions
  • Acceptance-rate uplift assumption: Conservative 1.5× · Expected 2.0× · Aggressive 3.0×. Basis: [[NBO_BASIS]] — observed conversion uplift on GIB (+20–25% vs batch); workshop fits this to your channel mix.
  • Additional revenue = MAC × (current rate × uplift − current rate) × offer value × 12.
  • Net value = gross benefit − expected annual Appice cost.
  • Payback period = (Appice annual cost + implementation effort) ÷ (gross benefit / 12).
Board artifact
Download a one-page business case with your inputs, net value and assumptions.

All figures here are your inputs scaled by the selected scenario — not vendor claims. The workshop below replaces these defaults with audited basis for your industry, region and baseline.

Next step

From your numbers to a board-ready case.

A 60-minute workshop with our value team. We model your specific baseline, customer mix, channel cost and compliance context — and replace every assumption token with audited basis.

Workshop deliverables
  • Tailored NPV / IRR / payback workbook
  • Conservative / Expected / Aggressive sensitivity
  • Comparable named-customer benchmarks
  • Procurement-ready 1-page summary
Before the workshop
  • 15-min discovery call to scope
  • Read named case studies — IDBI, GIB
  • NDA signed at discovery stage
  • Reference customers available under NDA
Request a Value Workshop See named case studies →
In production today

Audited deployments at named regulated banks.

Production decisions inside the regulator’s perimeter — not a pitch deck. Every figure on this page traces to one of these deployments.

RBI · India
IDBI Bank
+41% CTR · +18% feature adoption · PII inside the bank perimeter.
Read case →
SAMA · KSA & Bahrain
Gulf International Bank
+20–25% conversion · 4× faster TTM · 100% auditable.
Read case →
Telco · MENA
e& (Etisalat Group)
200M+ subscribers under one signal-to-action loop.
Read case →
Governance
Audit-ready
RBI · SAMA · MAS · GDPR · DPDP — consent, audit trails, explainability.
Trust Centre →
Enterprise plan

Scale & Govern — the enterprise edition.

For regulated industries that need full-scale data operations, advanced AI, multi-brand governance and dedicated support. Early-stage? See Appice Liftoff.

Recommended
Enterprise

Scale & Govern

Built for regulated industries that need full-scale data operations, advanced AI, multi-brand governance and dedicated support.

Everything in Start-up, plus unlimited data sources
Advanced AI — deep learning, real-time decisioning
Allyvate AI & Inform — multi-channel communication suite
Enterprise security — SSO, MFA, data masking, audit logs
Governance — multi-brand, policy controls, compliance reporting
Dedicated CSM, SLA, and Capability Building programme
View Enterprise features Book a Demo
See full feature comparison →
Questions buyers ask

What CFOs and procurement want to know.

Five questions that come up in every enterprise procurement cycle — answered plainly.

How is Appice priced? +

Outcomes-aligned: decisions made, signals processed, value shipped — not seats licensed. Two editions: Scale & Govern (enterprise) and Liftoff (start-ups). Detailed scoping happens in the value workshop above.

What does a typical year-1 cost look like? +

Year 1 = annual subscription + implementation. Both scale with customer base and integration scope. Implementation is bounded to 6–8 weeks to first live decision — longer cutovers are not how we deploy.

How is value attributed and audited? +

Every decision is logged with reason codes and is exportable for model risk and regulatory review. Lift measurement uses pre/post baseline or holdout cohort — defined in the workshop and signed off before go-live.

What does procurement look like end-to-end? +

Discovery and value workshop (2–3 weeks) → security review & legal (parallel) → pilot scope (4–6 weeks) → live in production. Reference customers available under NDA at the discovery stage.

Who owns the data and the models? +

You do. Open architecture — data in Parquet / JSON / Avro, models exportable, decisions in an event stream. No proprietary lock-in. On-prem, hybrid or any cloud deployment.

What happens next

From discovery to live in production.

A bounded procurement timeline that hits production decisions in weeks, not quarters.

01
Weeks 1–3

Discovery & workshop

Value workshop, security review and legal in parallel. Audited basis replaces every assumption in the calculators.

02
Weeks 4–6

Pilot scope

Connect signals, configure decisions, integrate channels. Holdout cohort defined and signed off.

03
Week 6–8

Live in production

First live decisions in front of customers. Lift measured against baseline. Learning loop active.

Early-stage team? The full Appice platform is free for qualifying start-ups via Appice Liftoff — with credits, onboarding and a 6-week path to first live decision.
See Liftoff →
Ready?

See real-time decisioning in your context.

A 30-minute demo tailored to your industry, regulator and customer base — with the option to layer in a value workshop alongside.

Book a Demo Request a Value Workshop →