One decision, the right channel, delivered in milliseconds — the offer into a banking app, the SMS to a telco subscriber, the WhatsApp to a hospital patient. Push, in-app, web, SMS, WhatsApp, RCS, email and voice.
Act is the execution layer of the Appice loop — every decision routed to the channel most likely to convert, with consent, fatigue and quiet-hours applied automatically.
Picks the best channel per customer, per moment — from the cheapest path that still meets the SLA.
Rich push, WhatsApp templates, RCS cards, branded SMS, dynamic email, in-app cards and stories — all rendered natively per channel.
Cross-channel frequency caps, quiet hours, and per-customer fatigue scoring — so you never over-message.
Owned and paid, real-time and batch, digital and human-assisted — delivery, retries and arbitration end-to-end.
Online and offline, Appice meets the customer wherever they are — push, in-app, web, WhatsApp, RCS, SMS, email, voice, branch, ATM and agent. One decision, the right channel, in milliseconds.
Act sits between Decide and Learn — it turns every approved decision into a delivered action on the right channel, then streams the outcome onward.
A scored, guardrail-checked decision from Decide — action and reason codes attached.
Act picks the channel most likely to convert — within consent, frequency and quiet-hours rules.
The action fires across push, in-app, SMS, WhatsApp, email, voice or the agent desktop — in milliseconds.
A 30-minute working session — bring a journey, we will show you channel pick, sequencing and lift.