Eligible beneficiaries notified in their language.
Eligibility logic + beneficiary registry + scheme criteria identify the right cohort. Multilingual SMS / WhatsApp / IVR campaign launches with full audit trail.
Scheme awareness, DBT confirmations, grievance status, vaccination cohorts — multilingual, consent-aware, in 22 languages and sovereign-deployed.
Sovereign-ready · MeghRaj / GIGW / DPDP / CERT-In aware · India-resident, India-staffed
Eligibility lists, payment events and grievance backlogs are all there — but the response reaches the citizen too late.
Signal detected. Decision made. Action taken — before the moment closes. Tap any card to zoom in. Scroll for more.
Eligibility logic + beneficiary registry + scheme criteria identify the right cohort. Multilingual SMS / WhatsApp / IVR campaign launches with full audit trail.
Disbursement event triggers a confirmation message in the beneficiary's preferred language — reducing grievance calls and improving programme trust.
Renewal cycle + document expiry trigger a personalised refresh nudge with the right portal link, ahead of the cut-off — preventing benefit interruption.
Grievance lifecycle from registration through resolution drives status messages and ETA updates. Closes the satisfaction loop on each closure.
Cohort eligibility + last-dose interval + variant context + language preference combine to drive a precise reminder with the nearest available centre.
Filing due-date + prior pattern + new-year context drive a multi-channel reminder. Direct payment link reduces last-day load on the portal.
Life-certificate cycle triggers a multilingual reminder with the digital path (DigiLife, Jeevan Pramaan) for elderly beneficiaries. Reduces field load.
Renewal due-date detected (driving, professional, business). Citizen gets a guided nudge to the right portal page — reducing physical visits.
Card linking triggers a portfolio of benefit activations and scheme-cohort enrolments — surfaced to the beneficiary in one consolidated message.
Eligibility match (income, location, occupation) triggers a personalised application invitation with the document checklist and portal link.
Eligibility → Notification
Citizen qualifies for benefit → proactively notified and enrolled automatically.
Payment Due → Nudge
Tax or fee deadline approaching → real-time reminder on preferred channel.
Drop-off → Completion
Application abandoned → completion nudge sent. Service journey finished.
Health Signal → Alert
Outbreak or risk event → targeted communication to affected population instantly.
Subsidy Event → Targeting
Subsidy trigger → right citizen identified and enrolled. Leakage eliminated.
Engagement → Personalised
Cross-service citizen profile → personalised communications in their language.
Appice plugs into DigiLocker, e-Sign, UMANG, API Setu, MeitY service stacks, state Data Centres and department-specific platforms — plus departmental CRM, grievance systems and beneficiary registries.
Deployed on MeghRaj-empanelled sovereign cloud or in-state-DC. Citizen data stays India-resident, audit trails are RTI-ready, comms reach in 22 languages.
Government deployments require the highest standards of data sovereignty, transparency, and accountability. Appice is built with these requirements at its core — not retrofitted.
Eligibility → Policy-enforced
Every citizen action checked against current policy rules before delivery.
Decision → Audit Trail
Immutable records with reason codes. Parliamentary-ready audit trail on demand.
AI → Explainable
Every AI-driven action includes an explainable, human-readable rationale.
Data → Sovereign
Deployed in government cloud or on-prem. Data never leaves your jurisdiction.
A government services authority responsible for digital public services to millions of citizens, alongside a national public health agency running multi-dose vaccination programmes. Service uptake was below target despite significant digital channel investment.
Licence renewals, permit applications and vaccination follow-ups were communicated through broadcast notifications that generated low completion rates and high inbound call centre load. High-need citizen cohorts were not identified for targeted engagement at the right moment.
Integrate connected citizen identity, entitlement databases and national immunisation registries with digital service platforms. Intent modelled service urgency, eligibility signals and vaccination dropout propensity using expiry timelines, life-stage events and service history traits. Inform (Agentic Notification System) orchestrated high-volume personalised outreach at scale across SMS, app and portal. Insights tracked completion funnels and service uptake rates per communication type in real time.
2× improvement in digital service completion. 35% reduction in vaccination programme drop-off and service delays. Inbound call volume reduced significantly. The authority shifted from broadcast communications to a proactive, personalised citizen engagement model — directly advancing its digital transformation mandate.
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