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Appice Liftoff · Startup Programme

Built for the next
wave of disruptors.

Free credits, onboarding and a path from MVP to first live decision in weeks — not quarters.

Startup founders building product
$50KFree credits
6wFirst launch
0Setup fees
Liftoff Console
READY
01
Apply
Week 1
5-min form · eligibility in 48h
02
Onboard
Weeks 2–3
SDK + templates + hands-on workshops
03
Launch
Weeks 4–6
First live decision in production
$50K
Credits
6w
To launch
48h
Decision
Why Liftoff

Don't ship dashboards. Ship decisions.

Every trial sign-up and abandoned cart is a moment that turns into a paying customer — or doesn’t. Liftoff gives founders the same decisioning system banks and telcos run on, free.

Most startup tooling

Appice Liftoff

Six vendors before you can send anything.
Stitch a CDP, scheduler, channel SDKs, analytics and a homegrown ML pipeline together — months of integration before your first message.
One platform — signals, decisions, channels, learning.
The same architecture used by Tier-1 banks and telcos — day-one ready. No stitching, no homegrown plumbing.
Free tiers throttle the moment you scale.
The free tier becomes a paywall the moment you find product-market fit. Re-architect or pay 5× for the same volume.
Up to $50K in credits, 12 months of runway.
Free to start. Generous credits cover scale-up — no throttle the moment you find PMF.
Dashboards describe yesterday.
Your tools show what happened, not what to do next. Decisions happen in a side channel — spreadsheets, Slack threads, hunches.
Real-time decisions, not just analytics.
Acts on every signal in milliseconds. Decisions live in the system — not in a side channel.
Re-platform forced when you grow up.
SMB tools assume no regulators, no compliance, no residency. Re-platforming at Series B is a tax on your own success.
Same architecture from MVP to enterprise.
Compliant, on-prem-ready, residency-aware from day one. No re-platforming at Series B.
How Liftoff Works

Application to first live decision — three steps.

A quarter of enterprise rollout, compressed into a sprint a founding team can run in weeks.

Week 1

Step 1: Apply

5-minute form

  • – Tell us about your startup — stage, product, customers
  • – We respond within 48 hours with an eligibility decision
  • – Sign a lightweight programme agreement — no procurement cycle
  • – Credits land in your Appice tenant on day one
Weeks 2–4

Step 2: Onboard

Hands-on setup

  • – Connect product events — mobile SDK, web, server-side
  • – Pick from a library of startup decision templates — trial-to-paid, churn save, NBO
  • – Live workshops with an Appice solutions architect
  • – Slack channel with engineering for direct questions
Weeks 5–6

Step 3: Launch

First decision live

  • – Real signals, real users, real-time response
  • – Allyvate AI optimises decisions using outcome feedback
  • – Measure conversion lift against baseline within the dashboard
  • – Add channels and use cases as you grow — same tenant, same code

Liftoff timeline

From application to first live decision in 6 weeks — or we extend credits, not the deadline.

Apply to Liftoff
What's Included

Everything you need to ship your first decision.

Not a credit-card line item. The full Appice platform plus the people, templates and tooling to take you from zero to live.

Up to $50,000 in credits

Sized to your stage. Pre-seed $10K, seed $25K, Series A up to $50K — valid for 12 months.

Startup decision templates

Pre-built playbooks for trial-to-paid, onboarding, churn save and reactivation — configured in hours.

Direct Slack support

Shared Slack with engineering and solutions — no tickets, median first response under two hours.

Live onboarding workshops

Three working sessions with a named solutions architect — instrumentation, configuration, launch review.

Founder community

Quarterly roundtables with Liftoff founders, investors and operators in the Appice network.

Graduation path

Outgrow Liftoff and your tenant, signals and history move with you — no re-implementation, no migration.

Who Can Apply

Eligibility — clear and short.

Built for early-stage teams with a real product — a specific bar so we can say yes fast.

Stage

Pre-seed, Seed or Series A

What that means

Up to and including a priced Series A round. If you've raised a Series B or beyond, talk to us about Growth pricing instead.

Funding

Up to US $5M total raised

What that means

Bootstrapped, angel-backed and institutionally funded teams all qualify. Grants, accelerator stipends and SAFEs count toward the cap.

Age

Incorporated within the last 5 years

What that means

Incorporation date, not founding date. Pivots and re-incorporations evaluated case-by-case.

Product

Live product or working private beta

What that means

Real users on a mobile app, web product or API. Liftoff is for teams ready to act on signals.

Use case

Customer engagement & growth

What that means

Acquisition, activation, retention, monetisation — if customers are part of the loop, you fit.

What Founders See

Directional outcomes from Liftoff cohorts.

Numbers from the first wave of Liftoff teams. Results depend on product and baseline — we'll define your measurement plan with you.

2.4×

Trial-to-paid conversion

vs scheduled email drip in consumer SaaS

35%

Lower 30-day churn

on real-time signal-triggered intervention

6w

Median time to first decision

from application accepted to live in production

$50K

Maximum credits granted

across the first 12 months for qualifying teams

Numbers reflect Liftoff cohort medians across MENA, South Asia and Southeast Asia. Outcomes vary by product and baseline. Appice will define measurement methodology with you before launch. Read case studies →

Frequently Asked

Questions founders ask before applying.

What happens when I run out of credits? +

Nothing surprises you. We notify you at 70% and 90% utilisation. You can either top up at startup-friendly rates or graduate to a Growth plan with no migration. Your tenant, decisions and history all stay put.

Do I get the full Appice platform or a stripped-down version? +

The full platform — Sense, Decide, Act, Learn and Allyvate AI. The same architecture our Banking and Telco customers run on. Limits are on volume (events, decisions, MAUs) not on capability.

Can I bring my existing accelerator or VC partner credits? +

Yes. Liftoff stacks on top of accelerator and VC platform credit programmes. Mention your accelerator or fund in the application — if we have a partnership in place we'll credit you on top.

How long does the application process take? +

The form takes about 5 minutes. We aim for a yes/no within 48 hours of submission, and the agreement is a 1-page programme document — not a procurement contract. Credits land in your tenant on signature day.

My startup is in a regulated industry. Can I still apply? +

Absolutely — in fact, that's a perfect fit. Appice is built for regulated industries from day one. Fintech, neobanks, insurtech, healthtech and digital health teams get the same compliance and audit features as enterprise customers.

Ready to launch?

First decision live in 6 weeks.

Tell us about your team and product. We'll come back within 48 hours with eligibility and an onboarding slot.

Apply to Liftoff Getting Started →