Funnels, cohorts, attribution, model performance, journey maps, A/B tests, revenue lift and channel performance — closed-loop, real-time, audited per decision.
Operational dashboards, model performance, customer journey, financial lift — same source of truth, every outcome explained.
A real preview of what each report shows — the metric, the chart, the slice that matters.
Per-decision win rate, conversion and lift. Every decision tracked from fire to outcome — sliced by segment, channel, model, journey.
End-to-end funnels from Sense to Win — see where customers drop, where they convert, where the loop closes. Drill into segments, channels and models.
Cohort heatmaps from day 0 to day N — how retention curves bend as decisioning fires, by acquisition month, segment or channel.
Multi-touch attribution that knows which channel actually moved the customer — last touch, first touch, position-based, data-driven. Per customer, per decision.
AUC, calibration, prediction drift, input drift and outcome alignment — for every model. Alerts fire before performance degrades production.
Sub-second refresh dashboards built for control rooms — live decision count, win rate, latency, anomalies. Embeddable in your own BI tools.
Run A/B, multivariate and contextual bandit experiments on every decision. Significance testing, lift, expected revenue impact — auto-promotes the winner.
End-to-end journey maps showing the actual paths customers take — signal sequence, channel touch order, decision-to-outcome timing.
Revenue, lift and ROI — per decision, per model, per channel, per journey. CFO-ready exports, attributed back to the decision that fired.
Delivery rate, engagement, click-through, conversion and cost — per channel, per BSP, per region. The data feed that helps you pick the right channel next time.
Analytics in Appice isn’t a quarterly report — it’s a feedback loop, scored inside your perimeter, refreshed in seconds.
Every Sense signal, Decide score, Act outcome and Learn measurement linked end-to-end. The loop closes automatically — no nightly ETL stitching required.
Sub-second tile refresh, <5 minute model-performance and attribution refresh. The dashboard is the source of truth, not yesterday’s export.
Drill from a KPI tile to the individual decision, with reason codes, model version, consent state and channel path. Regulator-ready exports.
Same source of truth in your existing BI tool — Power BI, Tableau, Looker, Metabase — via live SQL on the data warehouse. No double bookkeeping.
Pre-built reports live on day one. Custom views and warehouse extracts follow the same pipeline.
Pick the KPIs that matter, the slices you cut by (segment, region, channel, model) and the alerts you need.
Pre-built reports configured to your KPIs. Warehouse sync up, BI tool connected, alerts firing.
Outcomes feeding back into Decide. A/B tests live. Models retraining on real outcome data.
Funnels, attribution, model drift and revenue lift — running inside the bank’s perimeter, refreshed in real time, audited per decision. Same analytics live at Tier-1 lenders across the GCC and South-East Asia.
Appice ships 100+ pre-built reports and feeds the same data into your existing BI — one source of truth, every tool.
Yes. Appice writes the same data to your data warehouse (Snowflake, BigQuery, Databricks, Redshift). Connect Power BI, Tableau, Looker or your own tool directly — no double bookkeeping.
Per-customer touch ledger across every channel (push, WhatsApp, email, SMS, RM, branch, paid). Choose your attribution rule — last touch, first touch, position-based or data-driven (Shapley) — per report.
Yes — this is the closed loop. Every outcome (win, no-win, click, churn) writes back to the model registry. Drift monitoring fires alerts, A/B winners auto-promote, model retraining schedules trigger on volume.
Yes. Every KPI tile drills down to the individual decision, with reason codes, model version, consent state and channel path. Export packs are RBI, GDPR and DPDP audit-ready.
Bring a KPI. We’ll show you the dashboard, the drill-down, the attribution, the A/B framework and the warehouse path — on your data, your perimeter, your regulators.
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