Push, in-app, web, WhatsApp, RCS, SMS, email, voice, branch, ATM and paid media — from one decision to the right channel, in milliseconds.
Online or offline, digital or human — Appice orchestrates them all from one decision.
A real preview of what a decision looks like on each channel — mobile, messaging, voice, social, paid, in-person, physical mail.
FCM, APNs and HMS in one orchestration. Failover across providers, delivery and read receipts streamed back into the decisioning loop.
Template and session messaging with mid-flight BSP failover across Karix, Gupshup, Sinch and Twilio — consent and frequency enforced at the decision layer.
Verified sender, rich cards, quick replies, suggested actions and location pins — through the same BSPs as WhatsApp, on a single decision.
Multi-provider Traffic Manager picks the lowest-latency, highest-deliverability route per region and per carrier in real time.
Behaviour-triggered emails on the same decision: SendGrid, SES, SMTP, or your own SMTP relay. DKIM, SPF, DMARC built in.
Banners, overlays, inline cards, modals and inbox — rendered in milliseconds inside your mobile app, personalised per-customer per-session.
Browser push notifications and on-site banners / overlays — personalised mid-session, no app required, no SDK rebuild.
Click-to-call, IVR flows and voice broadcasts — triggered by the same decision that fired the push, SMS or email.
Branch teller screens, ATM welcome flows, self-serve kiosks — Appice serves the same decision to every offline touchpoint.
Relationship managers, contact-centre agents and field staff get the same decision — on their dashboard, with reason codes and a recommended next step.
One decision into Facebook Messenger, Instagram DM, Viber Business Messages and Apple Business Chat — consent-aware and frequency-capped with the rest of your channels.
Push computed audiences and intent signals straight into Meta (Facebook, Instagram), Google Ads and DV360 — no overnight wait, no stale segments. Match performance loops back to Learn.
Outbound webhooks, REST endpoints, Slack and Microsoft Teams alerts let one decision trigger anything — partner systems, internal bots, ops pipelines.
Trigger statements, regulatory letters and pre-approved offer mailers through your print partners — same decision, physical channel, fully audited.
Omnichannel only works if the channels share one brain. Appice's brain is the decisioning loop.
The decision fires once. Appice picks the channel, the time and the sequence — push, SMS, WhatsApp, branch, RM — based on the customer, not the channel team.
The best channel for this customer at this moment is chosen by opt-in, last-engagement, latency and cost — re-evaluated on every signal, not configured once a quarter.
Global frequency caps, channel preferences, regulatory consent and opt-outs enforced at the decision layer — not patched on each channel.
Decision to delivery in under 200ms end-to-end. No nightly batch, no channel-team queue, no waiting for the next campaign window.
A new channel is live in days, not months. Existing channels keep running through the cutover.
Map your existing BSPs, ESPs, push providers, branch terminals, IVR — and the consent records that govern each.
Pre-built connectors plug in. Traffic Manager and BSP failover come online. Test journeys fire across every channel.
Every decision arbitrated across every channel in production. Delivery outcomes feed straight back into the next decision.
Push, in-app, WhatsApp, SMS, email, ATM, branch screens and RM alerts — orchestrated by Appice for IDBI Bank's customer base, every decision audited inside the bank's perimeter. Same orchestration live at Tier-1 lenders across the GCC and South-East Asia.
Appice ships with the providers banks and telcos actually use — and lets you swap any one of them without a platform migration.
Yes. Channel connectors are modular — add a new push provider, BSP, ESP or IVR vendor without touching the decisioning layer. Most new channels go live in days.
Appice's Traffic Manager monitors delivery latency, drops and read rates per BSP per region — and shifts traffic to the best-performing provider mid-campaign with no manual switchover.
Channel preferences, opt-ins, opt-outs and regulatory consents (DPDP, GDPR, TRAI, DLT) live at the decision layer — enforced on every decision before any channel fires.
No — Appice can work alongside an existing CMP or replace it. The orchestration layer is what's new: one decision, the right channel, in milliseconds. Existing CMP investments stay in place if you want them.
Bring a journey. We'll show you the channel pick, sequencing, frequency, consent enforcement and lift — on your channels, your customers, your perimeter.
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