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Appice wins Excellence in Digital Innovation at the 22nd Connected Banking Summit.

Appice was named winner of the Excellence in Digital Innovation award at the 22nd Connected Banking Summit – Innovation & Excellence Awards 2025, held on 4 November 2025 at the Radisson Blu Hotel, Riyadh Exhibition Center, Saudi Arabia. The award celebrates Appice's leadership in driving digital innovation and empowering financial institutions with AI-driven insights, intelligent platforms, and forward-thinking solutions that redefine customer engagement and operational excellence.

The recognition follows a year of GCC banking deployments where Appice's real-time decisioning platform has powered measurable outcomes — from cross-sell uplift at salary-credit moments to compliance-aligned churn reduction across SAMA and CBUAE jurisdictions.

Appice joins the 22nd Connected Banking Summit as Bronze Sponsor.

Appice was confirmed as a Bronze Sponsor of the 22nd Edition of the Connected Banking Summit – Innovation & Excellence Awards 2025, organised by the International Centre for Strategic Alliances (ICSA) and held on 4 November 2025 at the Radisson Blu Hotel, Riyadh Convention & Exhibition Center.

Appice is the Action Layer for the Enterprise — a real-time decisioning system that senses every customer signal, decides the next best action under regulatory guardrails, and executes across every channel in under 100ms. Built for regulated, data-sensitive environments, the platform deploys on-premise, in private cloud or hybrid, and integrates with core banking, CRM and digital channels to power Next Best Actions, AI-led insights and omnichannel engagement — under SAMA, RBI, MAS and CBUAE compliance frameworks.

In production at banks, telcos and fintechs serving 10–200 million customers across India and MENA, Appice helps regulated enterprises turn fragmented signals into auditable, real-time decisions that move CLTV, NPS and retention.

Appice exhibits at Seamless Saudi Arabia 2025 — KSA chapter at Stand S61–H3.

Appice joined the GCC's largest digital commerce, fintech and customer-experience gathering at Riyadh Front from 17 to 19 November 2025, hosting bank, telco, fintech and commerce leaders at Stand S61–H3. The team showcased the platform as Experience Infrastructure — bringing together CLCM, governance, real-time decisioning and omnichannel orchestration in a single sovereign-deployable ecosystem.

Conversations centred on the questions GCC enterprises are asking now: how to orchestrate consistent personalised experiences at every touchpoint, govern lifecycle workflows with regulator-grade transparency, drive CLCM maturity from onboarding through retention, and operate inside data-sovereign architectures — without slowing down innovation.