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Open Architecture

No vendor lock-in.
Built to flex, not force.

Deploy where you choose, swap what you need, and switch providers in minutes — not months. On-prem, hybrid, or any cloud.

4
Deployment options
200+
Pre-built connectors
<1hr
Provider switch time
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Deployment Console
PORTABLE
Workload
Appice Runtime
On-Prem
Active
aws
AWS
Ready
Azure
Ready
GCP
Ready
Other
Ready
Hybrid · Multi-cloud Switch in < 1 hr
Deployment Flexibility

Deploy exactly where
your regulators require.

Central banks mandate on-prem. Governments require national infrastructure. Hybrid is the reality. Appice runs in all of them — on day one.

On-Premises

Full deployment inside your own data centre. Zero data egress. Complete isolation from any external network. Meets the strictest central bank and government mandates. Your hardware, your network, your control.

RBI & SAMA compliant configuration
Air-gapped option available
Bare-metal & virtualised

Private Cloud

Dedicated cloud infrastructure within your national jurisdiction. Leverages government cloud programmes (AWS GovCloud, Azure Gov, GCP Sovereign) or national cloud providers — with full data residency guarantees.

National cloud programmes supported
Single-tenant dedicated clusters
Elastically scalable

Hybrid

Keep sensitive decisioning and customer data on-premise while leveraging cloud elasticity for non-sensitive workloads. Appice's data plane is fully portable across the boundary — with cryptographic data separation enforced at the kernel level.

Workload-aware data routing
Encrypted cross-boundary sync
Burst to cloud on demand

Multi-Cloud

Run Appice simultaneously across AWS, GCP, and Azure — active-active, with no single cloud dependency. Perfect for global enterprises with different cloud mandates per country. Traffic Manager manages provider routing seamlessly.

AWS GCP Azure Other
Signature Feature

Traffic Manager

Swap push, SMS, email and WhatsApp providers in under an hour — zero code changes, zero downtime, zero customer impact.

No more hostage sessions, no more app-release cutovers. Traffic Manager makes vendor switches reversible.

Traffic Manager Console
LIVE
Your App
Single API call
Traffic Manager
Smart router
Provider
Any. Swappable.
Push providers · swap any · any time
FCM APNs OneSignal Braze Airship CleverTap
Zero code changes · zero app release · zero customer impact
<1hr
Migration
0
Releases
40+
Operators

What Traffic Manager manages

Push Notifications

Switch between FCM, APNs, HMS, and any third-party push provider. Maintain delivery tokens across the migration. No user re-registration, no customer-visible interruption.

SMS & Voice

Route across Twilio, Sinch, Kaleyra, Infobip, MessageBird, and 40+ operators simultaneously. Automatic failover. A/B test delivery rates across providers in real time.

Email

Seamlessly route across SendGrid, Mailchimp, SES, SparkPost, and any SMTP provider. Warm IP pools automatically. Maintain sender reputation across migrations.

WhatsApp BSP

Switch between WhatsApp Business Solution Providers — Gupshup, Sinch, Kaleyra, Twilio — without re-applying for WhatsApp Business API or rebuilding templates.

Intelligent Failover

Traffic Manager monitors delivery rates in real time. If a provider degrades, traffic is automatically rerouted to the next best option — before your customers notice anything is wrong.

Full Observability

Per-provider delivery analytics, latency tracking, and cost-per-message reporting — all in one dashboard. Make provider decisions based on data, not contracts.

Modular Design

Every module is open. Every module is swappable.

Each capability is a self-contained service with a documented API. Bring your own AI model, warehouse or campaign engine — Appice connects to all of them.

Bring Your Own Data Warehouse

Snowflake, BigQuery, Redshift, Databricks — read in real time, no migration.

Bring Your Own AI Model

Propensity models, churn predictors or LLMs — orchestrated via a standard inference API.

Bring Your Own CRM

Salesforce, MS Dynamics, SAP CRM — bi-directional sync, no replacement.

Bring Your Own Analytics

Tableau, Power BI, Looker — every decision and outcome on a Kafka or webhook stream.

Bring Your Own Identity

LDAP, Active Directory, Okta — any SAML 2.0 or OAuth 2.0 provider drops in.

Open API Standard

REST or gRPC with OpenAPI 3.0 — no proprietary SDKs, no binary protocols.

Open Architecture

Ready to build without lock-in?

See Traffic Manager live and talk to a solutions architect about fitting Appice into your existing infrastructure.

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Architecture Principles

The four principles behind Appice’s open architecture.

01

No Proprietary Data Formats

Stored in Parquet, JSON and Avro — export, move or analyse without an Appice licence.

02

Stateless Services

Horizontally scale 100K to 100M users with no architectural change — no migration cliffs.

03

Event-driven Core

Kafka-compatible event stream — any system can publish in or consume out.

04

Graceful Degradation

A failing module never cascades — the system runs on reduced but safe functionality.