Book a Demo
Appice Academy

Become an expert in
real-time customer decisioning.

Role-based training for marketers, developers and architects building with Appice. Industry tracks for banking, telco, healthcare, insurance, government and wealth management.

Get in touch See the tracks
Audience tracks

Three paths. Choose yours.

Each track is built around the work the role actually does — not generic product walkthroughs. Modules build on each other; certification confirms operational competence.

Marketers

Lifecycle · Engagement · Growth

Run real-time customer journeys, configure decision rules, and measure lift across channels — without engineering tickets for routine changes.

  • Build cross-channel journeys end-to-end
  • Author rules, segments and propensity-driven offers
  • Read attribution, lift and outcome dashboards
  • Set governance, consent and frequency caps
Get in touch →

Developers

SDKs · APIs · Webhooks

Wire your apps and backend into Appice — capture signals, send events, receive decisions, ship integrations that survive in production.

  • Install and initialise the SDK on your stack
  • Send and receive server-side events
  • Process real-time webhooks idempotently
  • Debug and observe end-to-end
Get in touch →

Architects

Platform · Integration · Governance

Design Appice into the enterprise stack — deployment models, integration with core systems, audit and compliance posture.

  • Choose deployment (on-prem / hybrid / multi-cloud)
  • Integrate with core banking, CRM, ESB, warehouses
  • Set up auditability, RBAC and consent enforcement
  • Plan for scale, resilience and disaster recovery
Get in touch →
Industry overlays

Industry-specific tracks.

Layer industry context onto any role-based track. Use cases, regulators, integration patterns and reference data tuned to the sector your team actually operates in.

Banking & Finance

RBI / SAMA / MAS, Finacle / Temenos, NBO and churn flows.

Telecommunications

BSS / OSS, recharge nudges, churn and ARPU growth.

Healthcare

HIPAA-aware patient and member journeys, adherence flows.

Insurance

Renewal, claims, persistency and consent-aware servicing.

Government

Citizen-service uptake, multilingual, transparency reporting.

Wealth Management

Portfolio events, RM alerts, premium client journeys.

Why Appice Academy

Built for the work, not the slides.

Most enterprise training is product-tour theatre. Academy is structured around the operational work each role does in the first 90 days of an Appice deployment.

Role-first, not product-first

You learn the workflows your role owns — not a generic feature tour. Every module ends in a working artefact you can ship.

Outcome-graded

Certification is graded on a real exercise — not a multiple-choice quiz. We score the deliverable, not memorisation.

Built for regulated work

Every track is taught with audit trails, consent, governance and on-prem realities baked in — not added at the end.

Curriculum

What you'll actually walk out with.

Each track ends in a portfolio of working artefacts — runnable journeys, integrated SDK code, deployed reference architectures. Pick what's relevant to your role.

For Marketers

  • One end-to-end customer journey, live in your tenant
  • Two propensity-driven decision rules with measured lift
  • A reading of an attribution + outcome dashboard
  • A documented governance and consent setup

For Developers

  • Working SDK install on iOS, Android, Web or React Native
  • Server-side event ingestion via the REST API
  • An idempotent webhook consumer
  • End-to-end debug + observability instrumented

For Architects

  • A deployment-model decision document for your enterprise
  • An integration design with at least one core system
  • Auditability + RBAC + consent posture in writing
  • A scale + resilience plan reviewed with Appice engineering
Annual recognition

Top 50 Engagement Architects.

Annual recognition

Top 50 of 2026

Each year Appice Academy recognises the practitioners shaping the future of customer decisioning in their organisations. Featured in Appice's annual report, on our LinkedIn, and at our customer summit.

Get in touch →
How it works

From kick-off to certification.

Cohort-based, with live sessions, recordings and one-on-one office hours. Self-paced for individual contributors; tailored sprints for enterprise teams.

01

Scope

Pick role tracks and industry overlays. Confirm cohort dates and team size.

02

Kick-off

Live session covering the platform, the work to be shipped and the certification criteria.

03

Build

Module-by-module work in your own tenant or a sandbox. Office hours every week.

04

Certify

Submit the portfolio artefact. We grade it. You ship a public Appice Academy certificate.

Frequently asked

Common questions.

Who is Academy for?

Marketers, developers and architects working with Appice — whether you're an internal customer team, a partner SI, an advisory firm or an academic institution training the next cohort of engagement architects.

Is it free?

Pricing depends on cohort size, tracks and industry overlays. Individual contributors at customers and partners often access subsidised seats. Get in touch for a quote.

Is it remote or in-person?

Remote by default (live sessions plus recordings). For enterprise teams of 10+ we can run in-person sprints in Bangalore, Mumbai, Riyadh, Dubai and Singapore.

How long is a track?

Role-based tracks are typically 4–6 weeks of part-time effort. Industry overlays add 1–2 weeks. Architects who commit full-time often complete the path inside 3 weeks.

Is the certification recognised?

The Appice Academy certificate is recognised across the Appice partner network. Certified practitioners are eligible for the Top 50 Engagement Architects recognition each year.

Can a partner firm white-label the curriculum?

Yes — system integrators and academies can white-label tracks for their own teams or clients. Get in touch to discuss.

Get in touch

Tell us how we can help.

Looking to train your team, certify your partners or learn for yourself? Send us a note and we'll get back with the right next step.

Or email us at academy@appice.ai.