Real-time decisioning on every signal — propensity, next-best-action, churn, fraud and eligibility — fired on every card swipe, churn flag or policy-lapse warning. Audit-logged and explainable, inside your perimeter.
Decide is the decisioning layer of the Appice loop. Every signal from Sense is scored, ranked and gated — through models, rules and regulatory guardrails — before anything reaches a customer. Decisions land in milliseconds, with reason codes attached.
Models and rules co-execute in-stream — no queue, no batch scoring window, no waiting for a nightly run.
Every decision carries reason codes, feature contributions and a full audit trail — ready for regulators and risk committees.
Consent, residency, eligibility and frequency limits are checked before any decision is acted on.
Out-of-the-box model families — pre-trained on industry-specific signals and retrainable on your own data. Bring your own models too: BYO MLflow, SageMaker, Vertex AI or custom binaries.
Predictive or generative, classical ML or LLM — Appice scores them all on the same decision, in milliseconds, every score logged with reason codes. Bring your own models too.
Decide sits between Sense and Act — every signal becomes a scored, audited decision before it ever turns into a message, action or block.
Propensity, churn, fraud and CLV models execute in parallel — milliseconds end-to-end.
Consent, eligibility, frequency and regional checks gate the decision.
Send us a sample event flow — we will show you the models that fire, the reason codes they emit, and the actions they would trigger.