Case Studies

Aligning Martech with Business Strategy: A Blueprint for Success

As a Marketer, aligning your Martech stack with your business strategy is crucial for boosting efficiency, customer value, and growth. This blueprint provides actionable steps to ensure your marketing technology supports and advances your company’s core business goals over the next one to two years (Libero, 2024). Start by Developing…

How a Leading Indian Bank a 26% Offer Uptake and 4X Higher CTR

The Story In the competitive customer engagement landscape, re-engaging dormant or sleeping customers is crucial to business growth. A prominent Indian bank recognized the need to enhance its customer engagement strategies and increase the effectiveness of its marketing campaigns. By integrating a Customer Data Platform (CDP) with Machine Learning Operations…

Revolutionizing Telecom Customer Care: How Appice Enabled the Etisalat Self-Care App to Drive Efficiency and Growth

Overview In today’s telecom landscape, traditional customer care methods are proving to be increasingly inefficient and costly. As consumer behavior evolves and platforms like Facebook, WhatsApp, and YouTube become primary communication channels, there is a growing demand for more control and convenience in managing telecom services.Enter the solution: innovative, user-friendly…

How Etisalat Achieved Cost Savings with a Multi-Functional Self-Care App

In today’s competitive telecom industry, managing operational costs while maintaining high levels of customer satisfaction is essential. According to Heskett (2010), companies facing financial pressures must strategically manage costs to sustain performance. Traditional customer service models, which rely heavily on service representatives and physical interactions, have become increasingly inefficient and…