Company Background
Semusi Pvt Ltd is a pioneering force in the mobile and enterprise software landscape, with over 12 years of experience in delivering cutting-edge technology solutions. Our flagship product, Appice, has been successfully implemented in numerous large enterprises worldwide, spanning diverse industries such as telecommunications, banking, consumer goods, and government.
Our journey began in 2014 with the development of a Context Awareness Platform, designed to work with Symbian, Blackberry, iOS, and Android. Since then, we have continuously evolved our offerings to meet the ever-changing needs of the market, integrating the latest advancements in technology to provide innovative and impactful solutions.
2016
Launched Appice Analytics, catering to enterprise customers with SaaS and On-Prem solutions.
2018
Introduced the Appice Campaign Marketing Platform, a hybrid solution tailored for banking customers.
2022
Expanded into Appice ML Studio and Customer Data Platform (CDP), supporting both banking and government sectors.
2024
Unveiled the Appice Integrated AI Marketing Platform, serving an expanding roster of international clients.
Our Story
Semusi was founded with a singular mission: to transform smartphone experiences into truly intelligent interactions. Our journey began with the creation of a context awareness platform that integrated an advanced SDK with a web-based marketing analytics and push notification service.
This platform utilized edge-based machine learning algorithms to analyze user behavior in real time, enabling app developers to craft highly personalized experiences. Today, Appice empowers enterprises to gain deeper insights into user behavior and drive engagement through cutting-edge AI, machine learning, and data analytics.
Meet Our Executive Team
Tarun Anand brings over 22 years of software industry experience, including a decade at Microsoft. With dual degrees from IIT Kanpur and the University of Texas at Austin, he leads Semusi’s product strategy, driving innovation and global deployments with numerous U.S. patents.
Ashish Luthra, an expert in mobile and digital marketing, oversees product management and brand strategy at Semusi. With a background at Dabur and Airtel, and an MBA from the University of Pune, he directs product development and enhances customer experience.
A seasoned Marketing Technology Executive, Suhael brings a wealth of experience from her early career in Advertising and Digital Media. Her deep understanding of Customer Experience Strategies, which result in improved NPS scores, combined with her balanced profile of Business Strategy and Technology acumen, positions her perfectly to drive our growth trajectory on a global scale.
Dr. Ataat Khan has been an emergency physician with international experience. He also holds a Master degree in Business Management from Frankfurt School of Finance and Management, Germany. He is also the youngest recipient of UP NRI award — 2015 awarded by the Chief Minister of Uttar Pradesh, India. He has founded several enterprises and is passionate about social service particularly in areas education and healthcare.
Gunjan Gupta, with over 15 years of HR experience, excels in crafting and implementing talent strategies across industries. A strategic partner in shaping business success, she emphasizes HR’s crucial role in aligning with organizational goals and driving results.
David Miller is a seasoned technology leader with operational experience in big tech and conglomerates as well as management consulting and board roles in industry associations and start-up. He holds master's degrees from prestigious institutions in the US.
Gokul Rajaram, a renowned product engineering leader, currently contributes to Square and has previously shaped Facebook’s ad products. Celebrated as the “Godfather of AdSense,” Gokul holds degrees from IIT Kanpur, UT Austin, and MIT Sloan, and is a respected mentor and investor.