Semusi Technologies Pvt Ltd (“Appice,” “us,” or “we”) provides SDKs (software development kits) and SaaS (software as a service) (collectively, the “Product”) that allow providers of mobile applications and websites (“App Providers”) to understand how end users who download, access, and/or interact with App Providers’ services (“End Users”) interact with their services. This Privacy Policy describes how Appice collects, uses, and discloses data collected through the Appice website located at https://appice.io (the “Site”) as well as through the Product (collectively referred to as the “Appice Service”). This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Site or by sending you an email or other notification prior to the changes becoming effective, and we’ll indicate when such changes will become effective. Any information that we collect is subject to the privacy policy in effect at the time such information is collected.
1. App Providers
This section of the Privacy Policy applies only to information that App Providers provide to Appice when they request information from Appice or register to create an account (“Account”) with Appice as an App Provider and in connection with their access to and use of the Appice Service.
Our goal in collecting information is to provide and improve the Appice Service, administer your Account, and enable you to enjoy and easily navigate the Appice Service.
When you, as an App Provider, create an Account or request information about the Appice Service, we collect certain information that can be used to identify you (“Personally Identifiable Information” or “PII”), such as your name, email address, phone number, and job title. We may also collect information that cannot be used to identify you, such as Account preferences.
We gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you. We do this to improve the services we offer you, enhance marketing, analytics, or functionality.
You can access and modify the PII associated with your Account by accessing the user settings in the Appice Service. If you want us to delete your PII and your Account, please contact us at support@appice.io with your request. We will respond to your request to access within 30 days. We will retain your information for as long as your account is active or as needed to provide you with services. Additionally, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
You can connect your Facebook account with the Appice Service. This integration will authenticate your identity and provide you with the option to share certain PII, such as your name and email address, to pre-populate our sign-up form.
2. End Users
This section of the Privacy Policy applies only to information that Appice may receive about End Users who use services provided by App Providers that integrate the Appice Service.
Our primary goal in accessing or obtaining information from End Users is to provide App Providers with behavioral and analytics data related to how End Users interact with their products and services (“Applications”). We collect information using tracking code technology that App Providers install in their Applications and share with us pursuant to their information collection practices, which are typically outlined in a privacy policy like this one and made available on the App Provider’s website. We encourage all End Users to read the privacy policies of the Applications they access or use. We collect the following types of information from End Users:
- When an App Provider embeds our tracking code into its Applications, we may access or obtain certain information that can be used to identify an End User (“Personally Identifiable Information” or “PII”), such as an End User’s email address, name, and phone number, depending on the selections made by the applicable App Provider via the Appice Service.
- We also access or obtain certain non-identifying information about End Users’ use of App Providers’ applications and End Users’ devices, such as actions taken, content viewed, messages viewed, messages clicked, offers accepted, search terms entered, advertisements clicked, applications opened, applications sent to the background, transactions in which an End User engaged, application name, application version, application bundle identifier, operating system name, operating system version, unique device identifiers, IP addresses, and access date, time, and location information.
We analyze and use this information solely to provide and improve the Appice Service to App Providers. Appice collects information under the direction of our App Providers and has no direct relationship with the End Users whose personal data it processes. If you are a customer of one of our App Providers and no longer wish to be contacted by that App Provider using the Appice Service, please contact the App Provider directly. An End User who seeks access to, or wishes to correct, amend, or delete inaccuracies in their PII should direct their query to the appropriate App Provider (the data controller). If the App Provider requests that Appice remove all or a portion of the End User’s PII, we will respond within 30 days.
We will retain personal data we process on behalf of our App Providers for as long as needed to provide services to our App Providers. Appice will also retain this PII as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
3. General
The following applies to both App Providers and End Users.
We will share your PII with third parties only in the ways described in this Privacy Policy. We do not sell your PII to third parties.
We may engage third-party service providers to assist us in administering and providing the Appice Service, such as sending emails. These third-party service providers have access to PII only for the purpose of performing the Appice Service on our behalf and are expressly obligated not to disclose or use your PII for any other purpose.
We may share aggregated, non-identifying information with third parties for industry analysis, demographic profiling, and other similar purposes. We will not share End User PII collected for one App Provider with an unrelated App Provider.
Information that we collect from App Providers and information that we receive about End Users, including PII, is considered a business asset. This means if we go out of business, enter bankruptcy, or are acquired as a result of a transaction such as a merger, acquisition, or asset sale, such PII may be disclosed or transferred to the third-party acquirer in connection with the transaction. App Providers will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of PII, as well as any choices available regarding PII.
We are committed to protecting App Providers and End Users from privacy violations through abuse of the legal systems, whether by individuals, entities, or government, and to contest claims that we believe to be invalid under applicable law. However, we also cooperate with government and law enforcement officials, as well as private parties. Therefore, we reserve the right to disclose any information about App Providers or End Users to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary: (i) to satisfy or comply with any law, regulation, or legal process, or to respond to lawful requests, including subpoenas, warrants, or court orders; (ii) to protect our property, rights, and safety, and the rights, property, and safety of third parties or the public; and (iii) to prevent or stop activity we consider to be illegal or unethical.
Appice and our marketing partners and analytics providers use tracking technologies such as cookies, beacons, tags, and scripts to analyze trends, administer the Site, track users’ movements around the Site, and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and/or aggregated basis.
We use cookies to identify when you’ve logged in and to track your interactions with the Appice Service. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Site, but you will not be able to automatically log in to and use the Appice Product. We and our third-party partners use Local Storage (HTML5) to provide certain features on our Site, display advertising based on your web browsing activities, and store content information and preferences. Various browsers may offer their own management tools for removing HTML5. We partner with third parties to display advertising on our Site or to manage our advertising on other websites. Our third-party partners may use technologies such as cookies to gather information about your activities on this Site and other websites to provide you with advertising based on your browsing activities and interests. If you wish to opt out of having this information used for serving interest-based ads, you may do so by clicking here. If you are located in the European Union, click here. Please note this does not opt you out of being served ads; you will continue to receive generic ads.We take reasonable measures to protect the information we collect from or receive about App Providers or End Users (including Personally Identifiable Information) from unauthorized access, use, or disclosure. When you enter sensitive information (such as login credentials) on our forms, we encrypt the transmission of that information using Secure Socket Layer (SSL) technology. However, please be aware that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
We will make any legally required disclosures of breaches of the security, confidentiality, or integrity of unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) via email or by conspicuous posting on our Site in the most expedient time possible and without unreasonable delay, provided such disclosures are consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.The Appice Service may contain links to other websites and services. Any information that an App Provider or End User provides on or to a third-party website or service is provided directly to the owner of the website or service and is subject to that party’s privacy policy. Our Privacy Policy does not apply to such websites or services, and we are not responsible for the content, privacy, or security practices and policies of those websites or services. We recommend that App Providers and End Users carefully review the privacy policies of other websites and services that they access.
Our Site includes social media features (“Features”) such as the Facebook “Like” and “Share” buttons, or interactive mini-programs that run on our Site. These Features may collect your IP address and the pages you visit on our Site, and they may set one or more cookies to enable the Features to function properly. Features are either hosted by a third party or directly on our Site. Your interactions with any of these Features are governed by the privacy policy of the company providing the Feature.
Information that we collect or receive may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and choose to provide information to us, we may transfer your information to the United States and process it there (or in any other country in which we operate).
Our Appice Service is not directed at children under 13, and we do not knowingly collect Personally Identifiable Information from them. If we discover that we have collected such information, we will promptly take steps to delete it from our records.
Please contact us at support@appice.io if you have any questions about our Privacy Policy.
Last updated – March 30, 2019